Tag Archives: what is influencer marketing

The three R’s of influence marketing

Influence marketing refers to the identification and implementation of influential customers to reach your target audience as a promotional channel. It is about conveying your message through the voice of an individual who your target audience trust and like. Nowadays, purchasers spend the majority of their purchasing process gathering information online, and social media is…

WHO INFLUENCES YOUR PURCHASING DECISIONS?

Companies & brands spend millions of dollars to create persuasive advertising campaigns on multiple platforms., The challenge has been making sure their brand’s message stands out in a crowded noisy world. Consumers, on the other hand, are exposed to an astronomical number of promotional messages on a daily basis, many of which they ignore, especially…

What is Influencer Marketing

How often do we find ourselves blocking out promotional messages we are exposed to on a daily basis? We often find it challenging to even remember the name of the product advertised on the bus stop we pass by everyday. We can confidently all agree that we are an ad-blocking and advertisement-averse type of generation, who…