Tag Archives: tips

The Blogger’s Fashion Week Survival Guide

So you’re going to Fashion Week, huh? Whether it’s the upcoming New York edition, next week’s London edition, or the Paris edition down the line, you’re in for a wild ride. Of course, there’s tons to see and do during Fashion Week — runway shows, presentations, previews, showrooms, fellow influencers, brunches, press events, and full-blown…

Get Paid to Blog: Ads & Affiliate Marketing

When you first start a blog, revenue is on your mind, albeit at the back of it. More often than not, a blog stems from sheer passion for writing and documenting what you love, whether it’s fashion, beauty, food, travel, or lifestyle. A following – should that be what you’re looking for – typically comes…

New Year’s Resolutions for Influencers in 2017

For many, the holidays are a time for personal reflection and the first of January acts as a reset button; whether through mindset or action, the new year jump starts change. For bloggers and influencers, change is imperative to digital growth, especially since technology and social media progresses so rapidly these days! If you want…

The 5 Most Important Things to Include in Your Media Kit

When it comes to monetizing your blog, there are few tools as important as a media kit. To clients, it is your elevator pitch; it presents who you are and what you can do for them in one neat package. To publications, it is a resource to pull from. The media kit is an optimal…

Last Minute Gift Guide

December’s crept up on us quickly and quietly. We’ve been so busy at Sidebuy we’ve hardly had time to start our holiday shopping, and we’re sure some of you feel the same way! If you’re like us – having put off thinking about your impending gift swaps and feeling the pressure of the time crunch…

3 Steps to Optimizing Your Blog Using Google Analytics

Google Analytics is quintessential to a blog — it’s easily one of the most powerful tools for monitoring and analyzing your traffic, not to mention a key component in monetizing your website. There are a multitude of other analytics services out there, but none are quite as comprehensive; Google has access to massive data pools…

Influencer marketing by industry: home decor

Fashion may have the largest appeal to influencers and audiences alike, but home decor and furniture surely come in a close second. A good indicator is the number of home decor shows followed by millions of viewers who love to watch what tips and tricks are used to shape a beautiful room or home makeover. Suddenly the hosts of…

10 Tips for Brands to Make the Most of Influence Marketing

There is no doubt about the benefits brands have from working with influencers who can promote them elegantly and seamlessly to their followers. The question is how to make the most of it so you get the best ROI. Here are some tips we can offer from our own experience of running influencer campaigns: Ensure the style of…

10 tips for bloggers who participate in influence marketing

Influencer marketing made it possible for bloggers to harness the power of their followers and get good revenues based on their reach, topics and quality of content. This type of marketing tool is still in its infancy, and procedures and strategy are far from being standardized, but from our experience of working with bloggers, we…

The three R’s of influence marketing

Influence marketing refers to the identification and implementation of influential customers to reach your target audience as a promotional channel. It is about conveying your message through the voice of an individual who your target audience trust and like. Nowadays, purchasers spend the majority of their purchasing process gathering information online, and social media is…