Tag Archives: social influencers

Live Streaming will be huge for marketers

It’s no secret that Live Streaming is about to shake up the social media marketing game, if it hasn’t already. Though hardly a new concept, broadcasting in real time has largely improved due to technology’s growth over the years, namely mobile, camera quality, and broadband speeds. Since Twitter’s acquisition of Periscope in 2015, other social…

10 Tips for Brands to Make the Most of Influence Marketing

There is no doubt about the benefits brands have from working with influencers who can promote them elegantly and seamlessly to their followers. The question is how to make the most of it so you get the best ROI. Here are some tips we can offer from our own experience of running influencer campaigns: Ensure the style of…

WHO INFLUENCES YOUR PURCHASING DECISIONS?

Companies & brands spend millions of dollars to create persuasive advertising campaigns on multiple platforms., The challenge has been making sure their brand’s message stands out in a crowded noisy world. Consumers, on the other hand, are exposed to an astronomical number of promotional messages on a daily basis, many of which they ignore, especially…

Benefits of Influencer Marketing for Brands

Without a doubt, “influencer marketing” was one of the hottest topics of the year.  As quoted by Tessa Wegert, the business reporter for ClickZ: “An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on…

What is Influencer Marketing

How often do we find ourselves blocking out promotional messages we are exposed to on a daily basis? We often find it challenging to even remember the name of the product advertised on the bus stop we pass by everyday. We can confidently all agree that we are an ad-blocking and advertisement-averse type of generation, who…