Tag Archives: retailers

Last Minute Gift Guide

December’s crept up on us quickly and quietly. We’ve been so busy at Sidebuy we’ve hardly had time to start our holiday shopping, and we’re sure some of you feel the same way! If you’re like us – having put off thinking about your impending gift swaps and feeling the pressure of the time crunch…

Instagram Stories to drive Black Friday Weekend

Black Friday, Small Business Saturday, and Cyber Monday have always been big dates for retail; this year is no exception. In fact, the National Retail Federation predicted a sales increase of 3.6% this November and December, compared to the 2.5% average of the last ten years’ holiday seasons. However, the digital shift has remarkably (and…

Influencer marketing by industry: home decor

Fashion may have the largest appeal to influencers and audiences alike, but home decor and furniture surely come in a close second. A good indicator is the number of home decor shows followed by millions of viewers who love to watch what tips and tricks are used to shape a beautiful room or home makeover. Suddenly the hosts of…

Influencer marketing for brick & and mortar store

The variety of marketing tools available nowadays is staggering. As more and more of our lives develop online, marketing strategies mirror that trend in an attempt to capture that aspect. Online shopping takes advantage of the same concept, with retailers focusing their energy on developing their e-commerce sites. But digital marketing is not limited to promoting online shopping, there are actually…

Is Influence Marketing a Fad?

Influence marketing is no news to marketers; It was, in fact, implemented by brands, as early as the 1960s, to promote their products and services. Channeling promotional messages through social influencers instead of targeting the mass consumer to  shape their purchasing decisions can be an effective marketing strategy. Nowadays, with the advent of social media and advancements in…

Benefits of Influencer Marketing for Brands

Without a doubt, “influencer marketing” was one of the hottest topics of the year.  As quoted by Tessa Wegert, the business reporter for ClickZ: “An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on…