Tag Archives: Marketing

Instagram Stories to drive Black Friday Weekend

Black Friday, Small Business Saturday, and Cyber Monday have always been big dates for retail; this year is no exception. In fact, the National Retail Federation predicted a sales increase of 3.6% this November and December, compared to the 2.5% average of the last ten years’ holiday seasons. However, the digital shift has remarkably (and…

3 Steps to Optimizing Your Blog Using Google Analytics

Google Analytics is quintessential to a blog — it’s easily one of the most powerful tools for monitoring and analyzing your traffic, not to mention a key component in monetizing your website. There are a multitude of other analytics services out there, but none are quite as comprehensive; Google has access to massive data pools…

Influencer marketing by industry: home decor

Fashion may have the largest appeal to influencers and audiences alike, but home decor and furniture surely come in a close second. A good indicator is the number of home decor shows followed by millions of viewers who love to watch what tips and tricks are used to shape a beautiful room or home makeover. Suddenly the hosts of…

Influencer marketing for brick & and mortar store

The variety of marketing tools available nowadays is staggering. As more and more of our lives develop online, marketing strategies mirror that trend in an attempt to capture that aspect. Online shopping takes advantage of the same concept, with retailers focusing their energy on developing their e-commerce sites. But digital marketing is not limited to promoting online shopping, there are actually…

Top 2015 marketing moments and trends

From the birth of a new royal baby, to the passing of the most famous Vulcan, 2015 had its share of great moments. It certainly did not lack in great marketing moments and trends which shook social media and went viral. Some of them confirmed that which we always suspected (with Star Wars, always, the…

10 Tips for Brands to Make the Most of Influence Marketing

There is no doubt about the benefits brands have from working with influencers who can promote them elegantly and seamlessly to their followers. The question is how to make the most of it so you get the best ROI. Here are some tips we can offer from our own experience of running influencer campaigns: Ensure the style of…

Why Influencer Marketing Works

If you have yet to Google what “influencer marketing” is, you are way behind the curve!According to Forbes,“ Influence Marketing is Getting Hotter by the Minute”. Also, as gathered by Thomson in a recent study, close to 60% of businesses are planning to raise their influencer marketing budget within the next 12 months. Adweek is…