Tag Archives: Influencers

The three R’s of influence marketing

Influence marketing refers to the identification and implementation of influential customers to reach your target audience as a promotional channel. It is about conveying your message through the voice of an individual who your target audience trust and like. Nowadays, purchasers spend the majority of their purchasing process gathering information online, and social media is…

Is Influence Marketing a Fad?

Influence marketing is no news to marketers; It was, in fact, implemented by brands, as early as the 1960s, to promote their products and services. Channeling promotional messages through social influencers instead of targeting the mass consumer to  shape their purchasing decisions can be an effective marketing strategy. Nowadays, with the advent of social media and advancements in…

Benefits of Influencer Marketing for Brands

Without a doubt, “influencer marketing” was one of the hottest topics of the year.  As quoted by Tessa Wegert, the business reporter for ClickZ: “An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on…

What is Influencer Marketing

How often do we find ourselves blocking out promotional messages we are exposed to on a daily basis? We often find it challenging to even remember the name of the product advertised on the bus stop we pass by everyday. We can confidently all agree that we are an ad-blocking and advertisement-averse type of generation, who…