Tag Archives: Influencers

Get Paid to Blog: Ads & Affiliate Marketing

When you first start a blog, revenue is on your mind, albeit at the back of it. More often than not, a blog stems from sheer passion for writing and documenting what you love, whether it’s fashion, beauty, food, travel, or lifestyle. A following – should that be what you’re looking for – typically comes…

The 5 Most Important Things to Include in Your Media Kit

When it comes to monetizing your blog, there are few tools as important as a media kit. To clients, it is your elevator pitch; it presents who you are and what you can do for them in one neat package. To publications, it is a resource to pull from. The media kit is an optimal…

Influencer marketing for brick & and mortar store

The variety of marketing tools available nowadays is staggering. As more and more of our lives develop online, marketing strategies mirror that trend in an attempt to capture that aspect. Online shopping takes advantage of the same concept, with retailers focusing their energy on developing their e-commerce sites. But digital marketing is not limited to promoting online shopping, there are actually…

Why Influencer Marketing Works

If you have yet to Google what “influencer marketing” is, you are way behind the curve!According to Forbes,“ Influence Marketing is Getting Hotter by the Minute”. Also, as gathered by Thomson in a recent study, close to 60% of businesses are planning to raise their influencer marketing budget within the next 12 months. Adweek is…

The three R’s of influence marketing

Influence marketing refers to the identification and implementation of influential customers to reach your target audience as a promotional channel. It is about conveying your message through the voice of an individual who your target audience trust and like. Nowadays, purchasers spend the majority of their purchasing process gathering information online, and social media is…

Is Influence Marketing a Fad?

Influence marketing is no news to marketers; It was, in fact, implemented by brands, as early as the 1960s, to promote their products and services. Channeling promotional messages through social influencers instead of targeting the mass consumer to  shape their purchasing decisions can be an effective marketing strategy. Nowadays, with the advent of social media and advancements in…

Benefits of Influencer Marketing for Brands

Without a doubt, “influencer marketing” was one of the hottest topics of the year.  As quoted by Tessa Wegert, the business reporter for ClickZ: “An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on…