Tag Archives: influencer marketing

For Brands | How and where to spot the right influencers?

Collaborating with the “right” influencer is what guarantees the success of your influencer marketing endeavours as a brand. Easier Said than done, there are factors to consider to ensure a high level of fit between the brand and influencers, which in turn guarantees a successful campaign. In this post, we’ll look at where to spot…

The ROIs of Influencer Marketing: Tangible and Intangible Benefits

Influencer marketing has grown substantially over the last few years; over 60% of brands – especially those targeted towards millennials – have adopted some form of the modern advertising method. Furthermore, according to Smart Insights, 84% of marketers planned to launch at least one influencer campaign within the next twelve months. Companies that have yet…

Live Streaming will be huge for marketers

It’s no secret that Live Streaming is about to shake up the social media marketing game, if it hasn’t already. Though hardly a new concept, broadcasting in real time has largely improved due to technology’s growth over the years, namely mobile, camera quality, and broadband speeds. Since Twitter’s acquisition of Periscope in 2015, other social…

The 5 Most Important Things to Include in Your Media Kit

When it comes to monetizing your blog, there are few tools as important as a media kit. To clients, it is your elevator pitch; it presents who you are and what you can do for them in one neat package. To publications, it is a resource to pull from. The media kit is an optimal…

Instagram Stories to drive Black Friday Weekend

Black Friday, Small Business Saturday, and Cyber Monday have always been big dates for retail; this year is no exception. In fact, the National Retail Federation predicted a sales increase of 3.6% this November and December, compared to the 2.5% average of the last ten years’ holiday seasons. However, the digital shift has remarkably (and…

3 Steps to Optimizing Your Blog Using Google Analytics

Google Analytics is quintessential to a blog — it’s easily one of the most powerful tools for monitoring and analyzing your traffic, not to mention a key component in monetizing your website. There are a multitude of other analytics services out there, but none are quite as comprehensive; Google has access to massive data pools…

Influencer marketing by industry: home decor

Fashion may have the largest appeal to influencers and audiences alike, but home decor and furniture surely come in a close second. A good indicator is the number of home decor shows followed by millions of viewers who love to watch what tips and tricks are used to shape a beautiful room or home makeover. Suddenly the hosts of…