Tag Archives: featured blogger

Featured January blogger: Kirsten Grove from Simply Grove

Bloggers have the power to bring inspiration and creativity in our lives, and that is why we follow them, avidly read their content and enjoy their beautiful imagery. That is why we at Sidebuy consider ourselves so fortunate to work with these talented people who inspire us every day. One of our favourite collaborations was with Kirsten Grove…

Is Influence Marketing a Fad?

Influence marketing is no news to marketers; It was, in fact, implemented by brands, as early as the 1960s, to promote their products and services. Channeling promotional messages through social influencers instead of targeting the mass consumer to  shape their purchasing decisions can be an effective marketing strategy. Nowadays, with the advent of social media and advancements in…