Tag Archives: Blogging

Last Minute Gift Guide

December’s crept up on us quickly and quietly. We’ve been so busy at Sidebuy we’ve hardly had time to start our holiday shopping, and we’re sure some of you feel the same way! If you’re like us – having put off thinking about your impending gift swaps and feeling the pressure of the time crunch…

3 Steps to Optimizing Your Blog Using Google Analytics

Google Analytics is quintessential to a blog — it’s easily one of the most powerful tools for monitoring and analyzing your traffic, not to mention a key component in monetizing your website. There are a multitude of other analytics services out there, but none are quite as comprehensive; Google has access to massive data pools…

Influencer marketing by industry: home decor

Fashion may have the largest appeal to influencers and audiences alike, but home decor and furniture surely come in a close second. A good indicator is the number of home decor shows followed by millions of viewers who love to watch what tips and tricks are used to shape a beautiful room or home makeover. Suddenly the hosts of…

Featured January blogger: Kirsten Grove from Simply Grove

Bloggers have the power to bring inspiration and creativity in our lives, and that is why we follow them, avidly read their content and enjoy their beautiful imagery. That is why we at Sidebuy consider ourselves so fortunate to work with these talented people who inspire us every day. One of our favourite collaborations was with Kirsten Grove…

Influencer marketing for brick & and mortar store

The variety of marketing tools available nowadays is staggering. As more and more of our lives develop online, marketing strategies mirror that trend in an attempt to capture that aspect. Online shopping takes advantage of the same concept, with retailers focusing their energy on developing their e-commerce sites. But digital marketing is not limited to promoting online shopping, there are actually…

Why Influencer Marketing Works

If you have yet to Google what “influencer marketing” is, you are way behind the curve!According to Forbes,“ Influence Marketing is Getting Hotter by the Minute”. Also, as gathered by Thomson in a recent study, close to 60% of businesses are planning to raise their influencer marketing budget within the next 12 months. Adweek is…

The three R’s of influence marketing

Influence marketing refers to the identification and implementation of influential customers to reach your target audience as a promotional channel. It is about conveying your message through the voice of an individual who your target audience trust and like. Nowadays, purchasers spend the majority of their purchasing process gathering information online, and social media is…