Tag Archives: Blogging

Featured January blogger: Kirsten Grove from Simply Grove

Bloggers have the power to bring inspiration and creativity in our lives, and that is why we follow them, avidly read their content and enjoy their beautiful imagery. That is why we at Sidebuy consider ourselves so fortunate to work with these talented people who inspire us every day. One of our favourite collaborations was with Kirsten Grove…

Influencer marketing for brick & and mortar store

The variety of marketing tools available nowadays is staggering. As more and more of our lives develop online, marketing strategies mirror that trend in an attempt to capture that aspect. Online shopping takes advantage of the same concept, with retailers focusing their energy on developing their e-commerce sites. But digital marketing is not limited to promoting online shopping, there are actually…

Why Influencer Marketing Works

If you have yet to Google what “influencer marketing” is, you are way behind the curve!According to Forbes,“ Influence Marketing is Getting Hotter by the Minute”. Also, as gathered by Thomson in a recent study, close to 60% of businesses are planning to raise their influencer marketing budget within the next 12 months. Adweek is…

The three R’s of influence marketing

Influence marketing refers to the identification and implementation of influential customers to reach your target audience as a promotional channel. It is about conveying your message through the voice of an individual who your target audience trust and like. Nowadays, purchasers spend the majority of their purchasing process gathering information online, and social media is…

WHO INFLUENCES YOUR PURCHASING DECISIONS?

Companies & brands spend millions of dollars to create persuasive advertising campaigns on multiple platforms., The challenge has been making sure their brand’s message stands out in a crowded noisy world. Consumers, on the other hand, are exposed to an astronomical number of promotional messages on a daily basis, many of which they ignore, especially…

Is Influence Marketing a Fad?

Influence marketing is no news to marketers; It was, in fact, implemented by brands, as early as the 1960s, to promote their products and services. Channeling promotional messages through social influencers instead of targeting the mass consumer to  shape their purchasing decisions can be an effective marketing strategy. Nowadays, with the advent of social media and advancements in…

Benefits of Influencer Marketing for Brands

Without a doubt, “influencer marketing” was one of the hottest topics of the year.  As quoted by Tessa Wegert, the business reporter for ClickZ: “An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on…