Why Have a Media Kit for Fashion Week?

With the growth of influencer marketing, it’s just as important to have your media kit set up for Fashion Week as it is to look the part and exchange business cards. Runway shows, parties, and other glamorous events aside, the networking opportunities presented in New York, London, and Paris are unprecedented, especially for bloggers. Here’s…

The Blogger’s Fashion Week Survival Guide

So you’re going to Fashion Week, huh? Whether it’s the upcoming New York edition, next week’s London edition, or the Paris edition down the line, you’re in for a wild ride. Of course, there’s tons to see and do during Fashion Week — runway shows, presentations, previews, showrooms, fellow influencers, brunches, press events, and full-blown…

Get Paid to Blog: Self-Branded Products and Services

There are many ways to monetize a blog. The first few steps after launching a website and social media accounts are crucial for building a profitable business. After getting into the swing of things, ads, affiliate marketing, and branded campaigns are go-to options to getting paid for your efforts. This final instalment of our Get…

The ROIs of Influencer Marketing: Tangible and Intangible Benefits

Influencer marketing has grown substantially over the last few years; over 60% of brands – especially those targeted towards millennials – have adopted some form of the modern advertising method. Furthermore, according to Smart Insights, 84% of marketers planned to launch at least one influencer campaign within the next twelve months. Companies that have yet…

Get Paid to Blog: Branded Campaigns

Monetizing a blog is not an easy feat; there are many steps you must take before you’re able to do so. Learning the ropes of your industry, creating killer content, engaging with your audience, and slowly but surely building a cohesive brand/voice to package into a media kit are all essential to landing paid gigs.…

Live Streaming will be huge for marketers

It’s no secret that Live Streaming is about to shake up the social media marketing game, if it hasn’t already. Though hardly a new concept, broadcasting in real time has largely improved due to technology’s growth over the years, namely mobile, camera quality, and broadband speeds. Since Twitter’s acquisition of Periscope in 2015, other social…