Category Archives: Uncategorized

Last Minute Gift Guide

December’s crept up on us quickly and quietly. We’ve been so busy at Sidebuy we’ve hardly had time to start our holiday shopping, and we’re sure some of you feel the same way! If you’re like us – having put off thinking about your impending gift swaps and feeling the pressure of the time crunch…

Our Top 10 Vancouver boutiques for holiday shopping

For the holiday season, Vancouver offers no shortage of small and stylish boutiques. They each present a wide range of products that would look good under any Christmas tree and would make any host happy. It was not easy to take just one pick from each store as we assure you there are many more treasures where these came…

10 tips for bloggers who participate in influence marketing

Influencer marketing made it possible for bloggers to harness the power of their followers and get good revenues based on their reach, topics and quality of content. This type of marketing tool is still in its infancy, and procedures and strategy are far from being standardized, but from our experience of working with bloggers, we…

The Dilemma of the Native Advertiser

In an era of ad filtering and blocking, brands are resorting to creative channels to break into the promotional noise and get the attention of the readers. These days, the more an advertisement looks like an advertisement, the less effective it will be. This is why brands started to embrace sponsored content to customize their…

The Power of Contextual Marketing

“Content is King” said Bill Gates in 1996, and now, nearly 20 years later, content is still one of the most essential aspects of online marketing. In fact, content marketing is the most important trend in digital marketing in 2015, as it helps brands to communicate with and engage their customers. However, not all content…

Influencer Marketing vs. Facebook Advertising

In 2004, Mark Zuckerberg launched Facebook, and it spread like a wildfire. To this day 1.2 billion people are on Facebook, which is almost 20% of the earth’s population. Facebook users share a significant amount of their personal information on their profiles, both infographic and psychographic. This is why a lot of marketers consider Facebook…