Category Archives: Trends

Why Have a Media Kit for Fashion Week?

With the growth of influencer marketing, it’s just as important to have your media kit set up for Fashion Week as it is to look the part and exchange business cards. Runway shows, parties, and other glamorous events aside, the networking opportunities presented in New York, London, and Paris are unprecedented, especially for bloggers. Here’s…

Instagram Stories to drive Black Friday Weekend

Black Friday, Small Business Saturday, and Cyber Monday have always been big dates for retail; this year is no exception. In fact, the National Retail Federation predicted a sales increase of 3.6% this November and December, compared to the 2.5% average of the last ten years’ holiday seasons. However, the digital shift has remarkably (and…

Black Friday growing in Canada

For those looking for the best deals, Black Friday on November 27, 2015 is the best time to go out there and hunt for bargains. It is well known that Black Friday has its origins in the United States, representing the Friday after the American Thanksgiving, the last Thursday of the November. It marks the beginning of the…

Black Friday on social media

This year, Black Friday on November 27 kickstarts the shoppers’ favourite season, which includes Cyber Monday, Christmas and Boxing Day. Brands embrace it by turning to social media more and more every year for building hype around their star products and fueling the shoppers’ desire to score the best deals. Last year the actual Black…