Category Archives: Trends

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For Influencers | How To Stand Out as an Influencer In 2020

The number of nano (<1k followers) and micro (1k-100k followers) influencers have increased tremendously since 2018 and there is no doubt that most influencers and content creators are looking to stand out and stay ahead and grow their following in 2020. By increasing their audience and building a community of engaged followers, influencers have the…

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For Influencers & Brands | Our favourite Apps for IG Stories and Videos

With the new Instagram updates and algorithm changes, the struggle to reach audiences is more than ever for influencers and brands alike. We all have been experiencing a decrease in reach and impressions on our posts. Why is this happening? If your followers are not engaging with your content (Liking or commenting) the chances of…

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For Influencers | Monetize your Website

With all the buzz around Instagram, a lot of new influencers are re-thinking having an actual blog and a website. Understandably, it takes time and dedication to post blogs/articles in a timely manner and to drive traffic from Instagram to your website. So is it worth investing your precious time into maintaining a blog/website?  We…

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…

$20 Million Dollar Condos Sold with the Help of Influencers Marketing | Why The Real Estate Industry Needs Social Media Influencers

Real estate is one of the most lucrative industries in Vancouver accounting for over $2 billion revenue for the government just in the previous year. As with any hot industry, advertising becomes paramount since the competition rises amongst the companies and realtors who want to get a piece of this pie. Recently, one of the…

Why Have a Media Kit for Fashion Week?

With the growth of influencer marketing, it’s just as important to have your media kit set up for Fashion Week as it is to look the part and exchange business cards. Runway shows, parties, and other glamorous events aside, the networking opportunities presented in New York, London, and Paris are unprecedented, especially for bloggers. Here’s…