Category Archives: technology

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For Influencers & Brands | Our favourite Apps for IG Stories and Videos

With the new Instagram updates and algorithm changes, the struggle to reach audiences is more than ever for influencers and brands alike. We all have been experiencing a decrease in reach and impressions on our posts. Why is this happening? If your followers are not engaging with your content (Liking or commenting) the chances of…

for-influencers-monetize-your-website

For Influencers | Monetize your Website

With all the buzz around Instagram, a lot of new influencers are re-thinking having an actual blog and a website. Understandably, it takes time and dedication to post blogs/articles in a timely manner and to drive traffic from Instagram to your website. So is it worth investing your precious time into maintaining a blog/website?  We…

For-Brands-Common-Pitfalls-of-Influencer-Marketing-Management

For Brands | Common Pitfalls of Influencer Marketing Management

Influencer marketing is one of the most effective channels to reach consumers. 92% of marketers agree with the latter. The search for the word “influencer marketing” has increased by 1500% over the past 3 years on google alone and and about 63% of businesses and brands have increased their influencer marketing budget for 2019. So,…

Introducing-the-NEW-Influencer-Kit

Introducing the NEW Influencer Kit

You have spoken and we’ve listened! Introducing the new Influencer Kit (IKit) that will help you secure more sponsored collaborations, sell your skills and earn you more success. A media kit is like your resume, showcasing your work and influence. A good media kit should include all the important criteria the brand needs to consider…

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…

Power of Ambassadorship Influencer Marketing Campaigns on the Bottom Line

Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…

$20 Million Dollar Condos Sold with the Help of Influencers Marketing | Why The Real Estate Industry Needs Social Media Influencers

Real estate is one of the most lucrative industries in Vancouver accounting for over $2 billion revenue for the government just in the previous year. As with any hot industry, advertising becomes paramount since the competition rises amongst the companies and realtors who want to get a piece of this pie. Recently, one of the…