Category Archives: Marketing

Live Streaming will be huge for marketers

It’s no secret that Live Streaming is about to shake up the social media marketing game, if it hasn’t already. Though hardly a new concept, broadcasting in real time has largely improved due to technology’s growth over the years, namely mobile, camera quality, and broadband speeds. Since Twitter’s acquisition of Periscope in 2015, other social…

Get Paid to Blog: Ads & Affiliate Marketing

When you first start a blog, revenue is on your mind, albeit at the back of it. More often than not, a blog stems from sheer passion for writing and documenting what you love, whether it’s fashion, beauty, food, travel, or lifestyle. A following – should that be what you’re looking for – typically comes…

Instagram Stories to drive Black Friday Weekend

Black Friday, Small Business Saturday, and Cyber Monday have always been big dates for retail; this year is no exception. In fact, the National Retail Federation predicted a sales increase of 3.6% this November and December, compared to the 2.5% average of the last ten years’ holiday seasons. However, the digital shift has remarkably (and…

Three Unlikely Influencer Marketing Success Stories

There are many reasons why an influencer campaign becomes a success story, and it’s sometimes hard to pinpoint why. Many brands are under the impression that merely partnering up with an influencer who has 100,000+ followers on social media would guarantee success, but that’s not always the case. Another misconception that brands have are that…

A Digital Marketing Conference, Mountain Retreat Style

Whether you are a marketing professional or an eager student who wishes to learn, get inspired, and mingle with the masterminds of marketing, then the CIMC conference is for you! Located in the mountainous city of Squamish, BC, this two-day event is coming back on April 14th and 15th for the second year and is…