Category Archives: Marketing

The 6 Questions You MUST Answer Before Choosing the Right Influencers for Your Campaign

Influencer Marketing is not as simple as it may come across from the first sight. It takes thorough research and planning beforehand as well as timely adjustments in campaign’s process in order to attain desired results from the very first attempt. Currently booming number of influencers in most various industries also means growing variety of…

For Brands | Micro & Macro: what are they and which is better?

First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…

For Brands | How and where to spot the right influencers?

Collaborating with the “right” influencer is what guarantees the success of your influencer marketing endeavours as a brand. Easier Said than done, there are factors to consider to ensure a high level of fit between the brand and influencers, which in turn guarantees a successful campaign. In this post, we’ll look at where to spot…

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…

Power of Ambassadorship Influencer Marketing Campaigns on the Bottom Line

Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…

Challenges of Real Estate Marketing and How Lifestyle Influencers Are the Answer

With the ever-increasing digital channels to empower buying and selling in the real estate industry, only the players who are ahead of the curve will have the means to compete and get a piece of this lucrative pie. In our previous post, we touched upon why the real estate industry needs influencers to effectively reach…

How to Boost Social Media ROI Through The Power of Influencers | Sidebuy’s Interview with Shane Barker

Shane Barker is a digital marketing consultant and an influencer marketing expert, featured in numerous publications including Forbes, Huffington Post and Inc., who has been helping brands for almost two decades with their marketing initiatives. Today, he is sharing with us his insight on the impact of leveraging influencers to boost brands’ return on social…