Category Archives: Marketing

For Brands | How and where to spot the right influencers?

Collaborating with the “right” influencer is what guarantees the success of your influencer marketing endeavours as a brand. Easier Said than done, there are factors to consider to ensure a high level of fit between the brand and influencers, which in turn guarantees a successful campaign. In this post, we’ll look at where to spot…

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…

Power of Ambassadorship Influencer Marketing Campaigns on the Bottom Line

Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…

Challenges of Real Estate Marketing and How Lifestyle Influencers Are the Answer

With the ever-increasing digital channels to empower buying and selling in the real estate industry, only the players who are ahead of the curve will have the means to compete and get a piece of this lucrative pie. In our previous post, we touched upon why the real estate industry needs influencers to effectively reach…

How to Boost Social Media ROI Through The Power of Influencers | Sidebuy’s Interview with Shane Barker

Shane Barker is a digital marketing consultant and an influencer marketing expert, featured in numerous publications including Forbes, Huffington Post and Inc., who has been helping brands for almost two decades with their marketing initiatives. Today, he is sharing with us his insight on the impact of leveraging influencers to boost brands’ return on social…

$20 Million Dollar Condos Sold with the Help of Influencers Marketing | Why The Real Estate Industry Needs Social Media Influencers

Real estate is one of the most lucrative industries in Vancouver accounting for over $2 billion revenue for the government just in the previous year. As with any hot industry, advertising becomes paramount since the competition rises amongst the companies and realtors who want to get a piece of this pie. Recently, one of the…

Guest Post : 5 reasons Why Influencer Marketing is the Best Choice for Brands

Guest Post by Blogger Raji Writes Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers and those who are users of the brand and anchors marketing activities around these individuals.