Category Archives: macroinfluencers


For Influencers & Brands | Our favourite Apps for IG Stories and Videos

With the new Instagram updates and algorithm changes, the struggle to reach audiences is more than ever for influencers and brands alike. We all have been experiencing a decrease in reach and impressions on our posts. Why is this happening? If your followers are not engaging with your content (Liking or commenting) the chances of…


Introducing the NEW Influencer Kit

You have spoken and we’ve listened! Introducing the new Influencer Kit (IKit) that will help you secure more sponsored collaborations, sell your skills and earn you more success. A media kit is like your resume, showcasing your work and influence. A good media kit should include all the important criteria the brand needs to consider…


For Brands | Micro & Macro: what are they and which is better?

First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…