Category Archives: Influencers

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For Influencers | How To Stand Out as an Influencer In 2020

The number of nano (<1k followers) and micro (1k-100k followers) influencers have increased tremendously since 2018 and there is no doubt that most influencers and content creators are looking to stand out and stay ahead and grow their following in 2020. By increasing their audience and building a community of engaged followers, influencers have the…

Introducing-the-NEW-Influencer-Kit

Introducing the NEW Influencer Kit

You have spoken and we’ve listened! Introducing the new Influencer Kit (IKit) that will help you secure more sponsored collaborations, sell your skills and earn you more success. A media kit is like your resume, showcasing your work and influence. A good media kit should include all the important criteria the brand needs to consider…

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For Brands | Micro & Macro: what are they and which is better?

First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…

For Influencers | Step-By-Step Guide to Perfect Your Pitch to Brands to Secure Sponsored Campaigns

Securing brand collaborations is similar to finding a new job. You have to get yourself out there and actively and frequently reach out to relevant brands to close deals. The good news is that this year more marketers are planning to increase their budget for influencer marketing campaigns. At the same time, with demand comes…

How to Stand out as an Influencer in 2018

2017 was a big year for influencers and influencer marketing. On Google alone, the search for the keyword “influencer marketing” grew by over 400%! You will be surprised to know that 2018 will be even bigger for influencer marketing, as more brands want to reap the benefits of this authentic and highly targeted marketing channel…

The Professional IKit That Makes You Money!

The right media kit can earn you thousands in a month! How? Your media kit acts as your resume showcasing your influence, reach, previous collaborations and important criteria that brands consider when deciding to collaborate with you or not. If your target audience, aesthetics, and previous campaigns are in line with the brand’s, they are…

5 ways to Share Your IKits and Secure More Sponsored Collaborations

With the increasing demand for influencer marketing collaborations, the number of influencers competing for sponsored campaigns are also on the rise. The implication of this trend is that as an influencer, you only have a few seconds to stand out and you must take advantage of every opportunity to get exposure. A media kit is…

PODCAST | Influencer Marketing & How to Garner Brand Deals on Brand it Girl

Tune in to our Marketing Manager, Yasmin Ebrahimi’s podcast interview on Brand it Girl on influencer marketing, how to garner brand deals, the responsibilities of influencers and tools and tricks to help you grow your personal brand! What to expect: An overview of influencer marketing The foundations of being an influencer The aspects to consider…

January Feature Blogger | Laura of What’s Hot Blog

Please share a bit about yourself and your blog: I’m Laura, a blogger from London and recent graduate from Oxford University. I studied French at uni and ever since my year abroad in Paris, I’ve had a serious case of the travel bug. Now I love to share tips and reviews on the best reads, eats and destinations on my blog. What’s Hot? was created way back in 2011 and is now a popular culture, travel & lifestyle blog. You’ll find a little bit of everything here because I like to try a little bit of everything but this is mostly a culture, fashion, travel & lifestyle blog. What prompted you to become an influencer? I started my blog almost 7 years ago. I had just helped to set up a fashion magazine at school with a couple of my classmates but when the final edition went to print, there wasn’t enough…