Category Archives: Influencers

For Brands | Micro & Macro: what are they and which is better?

First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…

For Influencers | Step-By-Step Guide to Perfect Your Pitch to Brands to Secure Sponsored Campaigns

Securing brand collaborations is similar to finding a new job. You have to get yourself out there and actively and frequently reach out to relevant brands to close deals. The good news is that this year more marketers are planning to increase their budget for influencer marketing campaigns. At the same time, with demand comes…

How to Stand out as an Influencer in 2018

2017 was a big year for influencers and influencer marketing. On Google alone, the search for the keyword “influencer marketing” grew by over 400%! You will be surprised to know that 2018 will be even bigger for influencer marketing, as more brands want to reap the benefits of this authentic and highly targeted marketing channel…

The Professional IKit That Makes You Money!

The right media kit can earn you thousands in a month! How? Your media kit acts as your resume showcasing your influence, reach, previous collaborations and important criteria that brands consider when deciding to collaborate with you or not. If your target audience, aesthetics, and previous campaigns are in line with the brand’s, they are…

5 ways to Share Your IKits and Secure More Sponsored Collaborations

With the increasing demand for influencer marketing collaborations, the number of influencers competing for sponsored campaigns are also on the rise. The implication of this trend is that as an influencer, you only have a few seconds to stand out and you must take advantage of every opportunity to get exposure. A media kit is…

PODCAST | Influencer Marketing & How to Garner Brand Deals on Brand it Girl

Tune in to our Marketing Manager, Yasmin Ebrahimi’s podcast interview on Brand it Girl on influencer marketing, how to garner brand deals, the responsibilities of influencers and tools and tricks to help you grow your personal brand! What to expect: An overview of influencer marketing The foundations of being an influencer The aspects to consider…