Category Archives: influencer marketing

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…

PODCAST | Influencer Marketing & How to Garner Brand Deals on Brand it Girl

Tune in to our Marketing Manager, Yasmin Ebrahimi’s podcast interview on Brand it Girl on influencer marketing, how to garner brand deals, the responsibilities of influencers and tools and tricks to help you grow your personal brand! What to expect: An overview of influencer marketing The foundations of being an influencer The aspects to consider…

Power of Ambassadorship Influencer Marketing Campaigns on the Bottom Line

Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…

Why Influencer Marketing Will Dominate The Digital Realm in 2018

Over 90% of marketers consider influencer marketing an effective channel to reach consumers, close to 67% are planning to increase the budget, and 51% believe they can get better customers through the reach of influencers. 93% of purchases are influenced by online reviews. Through influencers, brands can overcome ad-blocking and the resilience consumers have developed…

5 New Year Resolutions for Influencers in 2018!

For many, the holidays are a time for personal reflection and the first of January acts as a reset button; whether through mindset or action, the new year jump starts change. For bloggers and influencers, change is imperative to digital growth, especially since technology and social media evolves very rapidly. If you want to refresh…

Nyashamayne at Curate & Cultivate

The Confessions of an Aspiring Influencer

Guest post by Nyashamayne A Vancouver-based Lifestyle Influencer “We all hear the term “influencer” being used more so now than ever before as companies are becoming more aware of its impact on conversions, and consumers are choosing to connect with social influencers who have a powerful voice and are using their voice to share their opinions…