Category Archives: influencer marketing

For Brands | Common Pitfalls of Influencer Marketing Management

Influencer marketing is one of the most effective channels to reach consumers. 92% of marketers agree with the latter. The search for the word “influencer marketing” has increased by 1500% over the past 3 years on google alone and and about 63% of businesses and brands have increased their influencer marketing budget for 2019. So,…

Introducing the NEW Influencer Kit

You have spoken and we’ve listened! Introducing the new Influencer Kit (IKit) that will help you secure more sponsored collaborations, sell your skills and earn you more success. A media kit is like your resume, showcasing your work and influence. A good media kit should include all the important criteria the brand needs to consider…

For Influencers | Step-By-Step Guide to Perfect Your Pitch to Brands to Secure Sponsored Campaigns

Securing brand collaborations is similar to finding a new job. You have to get yourself out there and actively and frequently reach out to relevant brands to close deals. The good news is that this year more marketers are planning to increase their budget for influencer marketing campaigns. At the same time, with demand comes…

How to Stand out as an Influencer in 2018

2017 was a big year for influencers and influencer marketing. On Google alone, the search for the keyword “influencer marketing” grew by over 400%! You will be surprised to know that 2018 will be even bigger for influencer marketing, as more brands want to reap the benefits of this authentic and highly targeted marketing channel…

The Professional IKit That Makes You Money!

The right media kit can earn you thousands in a month! How? Your media kit acts as your resume showcasing your influence, reach, previous collaborations and important criteria that brands consider when deciding to collaborate with you or not. If your target audience, aesthetics, and previous campaigns are in line with the brand’s, they are…

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…

PODCAST | Influencer Marketing & How to Garner Brand Deals on Brand it Girl

Tune in to our Marketing Manager, Yasmin Ebrahimi’s podcast interview on Brand it Girl on influencer marketing, how to garner brand deals, the responsibilities of influencers and tools and tricks to help you grow your personal brand! What to expect: An overview of influencer marketing The foundations of being an influencer The aspects to consider…