Category Archives: influencer marketing

Guest Post : 5 reasons Why Influencer Marketing is the best choice for brands

Guest Post by Blogger Raji Writes Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers and those who are users of the brand and anchors marketing activities around these individuals. Influencers…

5 Tips Bloggers to Reach Out to Brands & Stand out

Anyone who’s on the same boat wondering: “I’ve got all this content, social outreach, and passion, but no brands are reaching out to me.” Don’t be alarmed! Analysis from Infusionsoft.com states that in 2016, the number of social media users was 2.1 billion, and will continue to rise to 2.5 billion by 2018. What does…

The ROIs of Influencer Marketing: Tangible and Intangible Benefits

Influencer marketing has grown substantially over the last few years; over 60% of brands – especially those targeted towards millennials – have adopted some form of the modern advertising method. Furthermore, according to Smart Insights, 84% of marketers planned to launch at least one influencer campaign within the next twelve months. Companies that have yet…

Live Streaming will be huge for marketers

It’s no secret that Live Streaming is about to shake up the social media marketing game, if it hasn’t already. Though hardly a new concept, broadcasting in real time has largely improved due to technology’s growth over the years, namely mobile, camera quality, and broadband speeds. Since Twitter’s acquisition of Periscope in 2015, other social…

Instagram Stories to drive Black Friday Weekend

Black Friday, Small Business Saturday, and Cyber Monday have always been big dates for retail; this year is no exception. In fact, the National Retail Federation predicted a sales increase of 3.6% this November and December, compared to the 2.5% average of the last ten years’ holiday seasons. However, the digital shift has remarkably (and…

3 Steps to Optimizing Your Blog Using Google Analytics

Google Analytics is quintessential to a blog — it’s easily one of the most powerful tools for monitoring and analyzing your traffic, not to mention a key component in monetizing your website. There are a multitude of other analytics services out there, but none are quite as comprehensive; Google has access to massive data pools…