Category Archives: influencer marketing

Power of Ambassadorship Influencer Marketing Campaigns on the Bottom Line

Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…

Why Influencer Marketing Will Dominate The Digital Realm in 2018

Over 90% of marketers consider influencer marketing an effective channel to reach consumers, close to 67% are planning to increase the budget, and 51% believe they can get better customers through the reach of influencers. 93% of purchases are influenced by online reviews. Through influencers, brands can overcome ad-blocking and the resilience consumers have developed…

5 New Year Resolutions for Influencers in 2018!

For many, the holidays are a time for personal reflection and the first of January acts as a reset button; whether through mindset or action, the new year jump starts change. For bloggers and influencers, change is imperative to digital growth, especially since technology and social media evolves very rapidly. If you want to refresh…

Nyashamayne at Curate & Cultivate

The Confessions of an Aspiring Influencer

Guest post by Nyashamayne A Vancouver-based Lifestyle Influencer “We all hear the term “influencer” being used more so now than ever before as companies are becoming more aware of its impact on conversions, and consumers are choosing to connect with social influencers who have a powerful voice and are using their voice to share their opinions…

Challenges of Real Estate Marketing and How Lifestyle Influencers Are the Answer

With the ever-increasing digital channels to empower buying and selling in the real estate industry, only the players who are ahead of the curve will have the means to compete and get a piece of this lucrative pie. In our previous post, we touched upon why the real estate industry needs influencers to effectively reach…

Sidebuy Influencer Feature | Candy Washington

At Sidebuy, we are always on the lookout to discover inspiring content creators and influencers who are openly and authentically sharing their unique voices. Today, we are putting the spotlight on a truly inspirational influencer, blogger and actress Candy Washington who is discussing her experience as an influencer and sharing some tips for those who…

How to Boost Social Media ROI Through The Power of Influencers | Sidebuy’s Interview with Shane Barker

Shane Barker is a digital marketing consultant and an influencer marketing expert, featured in numerous publications including Forbes, Huffington Post and Inc., who has been helping brands for almost two decades with their marketing initiatives. Today, he is sharing with us his insight on the impact of leveraging influencers to boost brands’ return on social…