Influencer marketing is somewhat a new hot topic in the realm of digital marketing. By now, we know that if done right, influencer marketing can be a cost-effective channel for businesses to reach a highly targeted audience who are likely to convert. Due to the high relevancy and trust that influencers generate, the content produced…
Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…
Sidebuy: Can you tell us a bit about you and your blog AMM? How did you get into blogging and how long you have been doing this? My name is Jennifer Hagler and I live in the Northwestern corner of the US with my husband, son and daughter. I began blogging when my 8 year old…
Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…
Over 90% of marketers consider influencer marketing an effective channel to reach consumers, close to 67% are planning to increase the budget, and 51% believe they can get better customers through the reach of influencers. 93% of purchases are influenced by online reviews. Through influencers, brands can overcome ad-blocking and the resilience consumers have developed…
Please share a bit about yourself and your blog: I’m Laura, a blogger from London and recent graduate from Oxford University. I studied French at uni and ever since my year abroad in Paris, I’ve had a serious case of the travel bug. Now I love to share tips and reviews on the best reads, eats and destinations on my blog. What’s Hot? was created way back in 2011 and is now a popular culture, travel & lifestyle blog. You’ll find a little bit of everything here because I like to try a little bit of everything but this is mostly a culture, fashion, travel & lifestyle blog. What prompted you to become an influencer? I started my blog almost 7 years ago. I had just helped to set up a fashion magazine at school with a couple of my classmates but when the final edition went to print, there wasn’t enough…
For many, the holidays are a time for personal reflection and the first of January acts as a reset button; whether through mindset or action, the new year jump starts change. For bloggers and influencers, change is imperative to digital growth, especially since technology and social media evolves very rapidly. If you want to refresh…
