Category Archives: Fashion

Our Instagram surprise: #SidebuyTakesNY with Nicole Alyse

All fashionable eyes are on New York right now as the New York Fashion Week will dazzle us starting today until February 18. The best kept secret is that Sidebuy is also starting its campaign on Instagram today, #SidebuyTakesNY. We partnered up with one of our lovely bloggers, Nicole Alyse, to get you all the best images of the runway…

Influencer marketing by industry: fashion

By now there is no doubt of the standing of influencer marketing as the fastest growing digital marketing tool. It gives marketers unparalleled power and access to real-time word-of-mouth targeting. It is as if they can not only eavesdrop on conversations between friends, but they can intrude on them with discreet suggestions and recommendations of things to…

Eco Fashion Week

Vancouver Eco Fashion Week has once again succeeded in bringing people together and shedding light on the issue of sustainability in fashion. As glamorous as it appears from outside, what happens in the fashion industry is most often far from glamorous. From the exploitation of labor in third world countries, to the amount of “out…