Category Archives: brandmarketing

For Brands | Common Pitfalls of Influencer Marketing Management

Influencer marketing is one of the most effective channels to reach consumers. 92% of marketers agree with the latter. The search for the word “influencer marketing” has increased by 1500% over the past 3 years on google alone and and about 63% of businesses and brands have increased their influencer marketing budget for 2019. So,…

The 6 Questions You MUST Answer Before Choosing the Right Influencers for Your Campaign

Influencer Marketing is not as simple as it may come across from the first sight. It takes thorough research and planning beforehand as well as timely adjustments in campaign’s process in order to attain desired results from the very first attempt. Currently booming number of influencers in most various industries also means growing variety of…

For Brands | Micro & Macro: what are they and which is better?

First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…