Category Archives: brandmarketing

The 6 Questions You MUST Answer Before Choosing the Right Influencers for Your Campaign

Influencer Marketing is not as simple as it may come across from the first sight. It takes thorough research and planning beforehand as well as timely adjustments in campaign’s process in order to attain desired results from the very first attempt. Currently booming number of influencers in most various industries also means growing variety of…

For Brands | Micro & Macro: what are they and which is better?

First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…