All posts by Sidebuy Marketing

For Brands | How and where to spot the right influencers?

Collaborating with the “right” influencer is what guarantees the success of your influencer marketing endeavours as a brand. Easier Said than done, there are factors to consider to ensure a high level of fit between the brand and influencers, which in turn guarantees a successful campaign. In this post, we’ll look at where to spot…

For Influencers | Step-By-Step Guide to Perfect Your Pitch to Brands to Secure Sponsored Campaigns

Securing brand collaborations is similar to finding a new job. You have to get yourself out there and actively and frequently reach out to relevant brands to close deals. The good news is that this year more marketers are planning to increase their budget for influencer marketing campaigns. At the same time, with demand comes…

How to Stand out as an Influencer in 2018

2017 was a big year for influencers and influencer marketing. On Google alone, the search for the keyword “influencer marketing” grew by over 400%! You will be surprised to know that 2018 will be even bigger for influencer marketing, as more brands want to reap the benefits of this authentic and highly targeted marketing channel…

The Professional IKit That Makes You Money!

The right media kit can earn you thousands in a month! How? Your media kit acts as your resume showcasing your influence, reach, previous collaborations and important criteria that brands consider when deciding to collaborate with you or not. If your target audience, aesthetics, and previous campaigns are in line with the brand’s, they are…

WEBINAR: A Step-by-step Guide to Running Successful Influencer Marketing Campaigns

Influencer marketing is somewhat a new hot topic in the realm of digital marketing. By now, we know that if done right, influencer marketing can be a cost-effective channel for businesses to reach a highly targeted audience who are likely to convert. Due to the high relevancy and trust that influencers generate, the content produced…

Top 10 Trends in Influencer Marketing in 2018

Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…