Influencer marketing is somewhat a new hot topic in the realm of digital marketing. By now, we know that if done right, influencer marketing can be a cost-effective channel for businesses to reach a highly targeted audience who are likely to convert. Due to the high relevancy and trust that influencers generate, the content produced…
Influencer marketing came into place as the unlawful and rebel teenager of digital marketing. However, powered by data and technology, powered by data and technology, this billion dollar market is now mature and ready to be fully integrated in the marketing strategy. In this post, we will look at the current state of influencer marketing…
With the increasing demand for influencer marketing collaborations, the number of influencers competing for sponsored campaigns are also on the rise. The implication of this trend is that as an influencer, you only have a few seconds to stand out and you must take advantage of every opportunity to get exposure. A media kit is…
Tune in to our Marketing Manager, Yasmin Ebrahimi’s podcast interview on Brand it Girl on influencer marketing, how to garner brand deals, the responsibilities of influencers and tools and tricks to help you grow your personal brand! What to expect: An overview of influencer marketing The foundations of being an influencer The aspects to consider…
Sidebuy: Can you tell us a bit about you and your blog AMM? How did you get into blogging and how long you have been doing this? My name is Jennifer Hagler and I live in the Northwestern corner of the US with my husband, son and daughter. I began blogging when my 8 year old…
Tapping on the advantages of social media and content marketing, influencer marketing helps marketers promote their brands to their consumers in a way that appeals to them. Due to the high relevance and authenticity of content created by influencers, the viewers are more likely to trust the content and thus convert. However, one-off campaigns with…
Over 90% of marketers consider influencer marketing an effective channel to reach consumers, close to 67% are planning to increase the budget, and 51% believe they can get better customers through the reach of influencers. 93% of purchases are influenced by online reviews. Through influencers, brands can overcome ad-blocking and the resilience consumers have developed…
