With all the buzz around Instagram, a lot of new influencers are re-thinking having an actual blog and a website. Understandably, it takes time and dedication to post blogs/articles in a timely manner and to drive traffic from Instagram to your website. So is it worth investing your precious time into maintaining a blog/website? We say -absolutely! According to HubSpot, marketers who prioritize blogging efforts are 13x more likely to see positive ROI. A blog/website could help you bring in some revenue without the need to constantly pitch yourself to brands for campaign opportunities.
Here are the basics that will get you started off on the right path.
Content = Traffic
I’m sure you’ve read countless articles on how to increase your following and reach on Instagram and they all emphasize on content, and we’re going to say it one more time, great content makes all the difference! If you are not putting in the effort to create content that is unique, professional and captivating – you can’t built influence which in turn will become traffic for your website. If there’s no traffic or visitors to “convert” then you are stuck with a website that only has you as a visitor.
The first and most important step, if you haven’t already done so, is to start investing more time in creating high quality content. Think about what you want to represent and are passionate about. Start creating posts that resonate with your audience. Spend a couple of dollars a month on that amazing editing tool/app that will transform your photo. It will be well worth it!
Once you are on track with content creation and have built your audience, it’s time to monetize your blog/website .
Monetize without Ads
The effectiveness of influencer marketing is in it’s relevance, authenticity and delivered results. We know, as an influencer, overwhelming your page with random ads is not appealing to any of your audience. Here is where Affiliate Marketing comes into play. Affiliate Marketing means that you get paid for sold goods or services. This model of earning is called CPA – Cost per Action.
With an Affiliate Marketing program you choose the type of products and services that match your blog and are of interest to your audience. You will promote these products/services on your blog/website. Once readers and visitors click the affiliate links and make purchases, your cash flow will be kickstarted.
Your revenue and income will depend mainly on the terms offered by the chosen Affiliate Marketing program. Most programs fall under these two categories:
- Fixed commission: for every item sold through your website you will receive a fixed percentage or dollar amount, regardless of the item’s price.
- Percentage of the final price: for every item sold or booking made through your website you will receive a percentage of the item’s price.
With some programs the rate is proportional to your sales volume. The more you sell, the higher your rates become.
Here are some our favourite Affiliate Marketing programs from the three main categories that bring the most cash flow.
Fashion: Shopstyle Collective
Home & Furniture: Joss & Main / Wayfair
Others: Amazon Associates, Travelpayouts, eBay, ShareASale, Clickbank, AvantLink, RevenueWire, Avangate, Rakuten, Linkshare
1. Remember, if you get your website in order first, money will follow soon after. Be sure to create well-organized content that is better than your competitors.
It is important to do research and find out what other influencers are doing so you can rise above. Search for fellow influencers in your area on Sidebuy.
2. Use original and high quality photos/videos. Get your Instagram followers to visit your blog/website with creative, strong captions.
3. Choose catchy and trending subjects that will bring new audiences to your website. Once your website has great content and lots of visitors, you can use more than one monetization strategy at a time to appeal to all audiences.
We hope this blog post helps you get started with your website and blog monetization strategy 🙂 Let us know what you think and comment your thoughts and recommendations below.