Influencer marketing is somewhat a new hot topic in the realm of digital marketing. By now, we know that if done right, influencer marketing can be a cost-effective channel for businesses to reach a highly targeted audience who are likely to convert. Due to the high relevancy and trust that influencers generate, the content produced by them is more impactful in the eyes of customers than the content produced by the brands. The trust in businesses, governments and media is diminishing year after year and people are relying on social media and their peers to make decisions. Those with a large reach on social media who have created a highly consistent community around them, or in other words, influencers, are the perfect channel to reach and impact consumers on social media in an authentic way.
The success of influencer marketing campaigns highly depends on the systematic approach to management. From planning, discovering the right influencers, managing relationships and tracking the campaign performance, there are steps required that guarantee effective results. In our upcoming webinar, we will guide you through these steps and share with you the actionable items to assist you to identify the right influencers, activate collaborations, and finally measure the success of influencer campaigns.