For many, the holidays are a time for personal reflection and the first of January acts as a reset button; whether through mindset or action, the new year jump starts change. For bloggers and influencers, change is imperative to digital growth, especially since technology and social media evolves very rapidly.
If you want to refresh or amplify your online brand this year, look no further than this post.
Here are our must-do New Year’s resolutions for influencers in 2018.
1) Reinvent Yourself
The end of the year is a great time to look back on how you did in 2017. The best way to reinvent yourself is to look back and dig deep in the previous year. What have you accomplished last year? what challenges you are dealing with? Which collaborations you enjoyed the most? Are you getting enough exposure on your blog and social channels?
By reviewing last year’s results, you can make a plan and focus on the priority. For some, this may mean a complete revamp! Invest in a new logo, cleaner layout or photo equipment if you have to. This will help your brand be memorable and stay relevant in the long run.
If a total overhaul isn’t part of your plan, there’s always room to improve how you represent yourself to clients and publications.
2) Create a Rock-Solid Media Kit with IKit
If you’re an influencer, one of the first things you must invest your time in is a media kit. A rock-solid media kit helps outline your blogs motives, direction, and style to sponsors & advertisers.
Why? With demand must come supply. The average spend on influencer marketing programs in 2016 was more than $51,000 per campaign based on a recent report by RythmOne. Advertisers received 4.4% increase in EMV (Earned media Value) by collaborating with influencers. So as a blogger or influencer if you want to get a ride on this hot train, you better spend some time to set up a bulletproof media kit.
At Sidebuy, we offer our influencers the IKit which is an online tool specifically designed for influencers to get access to a live mobile-optimized portfolio that can be shared with brands via secure links. Make sure you head to the IKit and create your first one, or we youy already have set it up, go back and review your information to ensure everything is up to date.
3) Get More Exposure Via Sidebuy
As an influencer, it is essential to market yourself and increase your exposure. A great way to get in front of hundreds of brands is by signing up on Sidebuy and completing your profile and you will be accessible by over 400 brands on Sidebuy’s database who are looking to collaborate with relevant influencers.
It only takes a few minutes to sign up and create your profile, and after you’re done you will be connected with the right brands that are in line with your image and dempgrpahics!
4) Keep Up With the Visual Trends
With the less than appealing Instagram algorithm, last year influencers and brands were trying to crack this code and get their posts, on which they spent hours editing and curating, in front of their fans and followers. This coming year, with more understanding of this algorithm, it is expected that influencers are savvier when it comes to posting the type of content that receives more engagement.
When it comes to aesthetics, the Scandinavian minimalistic vibes, the flat lays against a marble backdrop or the poppy pastels, will not be sufficient. This coming year, there will be more and more influencers posting photos within mundane and realistic contexts, such as a 7 Eleven or a newspaper stand. Expect a high fashion luxury influencer to pose dress-to-the-nine in front of a Chinese fruit market. Also with the great success of the Cinemagraph apps such as Kira Kira, you can expect more dynamic photos.
5) Constantly Evaluate
Take some time at the end of each week or month to go back and see how all of your posts did. Track growth through key performance indicators like impressions and engagement. Make sure you have Google Analytics installed to your website, so you can get accurate and comprehensive data over periods of time. Many social media platforms now have analytics or insights built into them – including Facebook, Twitter, and Instagram – so it’s easy to track your performance.
From there, make adjustments based on your analysis. If you notice beauty posts interest your readers, expand your beauty section. If cool-toned photographs get more likes than those of warm tones, concentrate on those. If your blog post views spike when you use certain terms, build your content around them. There are endless opportunities to grow, and analyzing your strengths (and weaknesses) is quintessential to learning what they are.
Did we miss anything? Let us know in the comments section below!
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