Can you tell us a little about yourself and your blog?
Well, I am an engineer. I’ve been doing engineering work for the past 7 years before I even graduated. It was just less than a year ago that my husband (now Instagram husband 😉 ) suggested that I should post photos of my daily outfits since every time we went out people either complemented my style or asked where I got my clothes from (this only happens when I’m not at work and in my work clothes, :D). He offered to take photos of me whenever we have time. I thought sure let’s try, so I started posting on Instagram to see what my friends and family think. After a little while doing this was something I looked forward to, like a nice break from all the intense stressful work I do every day 🙂 after few months I decided to have a blog in addition to my Instagram where I can tell whoever was interested a little more about my favorite outfits and where to buy them, and so I created my InaSeashell blog.
What inspired you to launch inaseashell.com?
I think I pretty much answered this with the previous questions 🙂 I should mention this though, Sadaf means seashell in Farsi and that’s why I chose “InASeaShell” to basically describe my outfits in a nutshell in my blog posts :))
Can you describe your style and let us know if you have any fashion idols that you look up to?
I don’t really have a certain style. I wear what I think works, I can go all dressed up and classy or all casual and hippie 😉 I do mix different styles together a lot. It depends on where I’m going and what I’m in the mood for. It’s important to dress appropriately though and I always think everyone should try to wear one item that is really unique and will catch the eye. It could just be one of your accessories (mine most of the time are my hats) or a cool top or shoes even your hairstyle. I think you get the idea 😉
Hmm, anyone who dresses well and doesn’t copy is my Idol 🙂 I can’t really pick anyone. Chiara back in 2011-2014 was one my favorites but honestly, I get inspired by everyone even just by walking into clothing shops and looking at the clothes.
Do you have any favorite brands that are your go to?
If I could always afford designer I would fill my closet with Fendi, Gucci, D&G, Prada and Valentino right now but we all know that will most likely never happen (maybe in a very distant future) so for now I just settle for their shoes & handbags and the occasional indulgence in their ready to wear collection (when I have spare cash to spend) 😉
I don’t really have a favorite brand, I just buy whatever I see that I like from any store, that’s when I have the time to take a stroll. But lately, my go-to daily wear has become Zara, mostly because it’s just so convenient to shop online and have it delivered to the door and if it doesn’t work then I just return in store, no hassle 😉 HM’s premium and special collections are my go to as well.
What are your three favorite bloggers or influencers and why?
This is a tough one because there are sooo many good bloggers out there. Just from the top of my head right now I would say number one is Murad Osmann, for me it’s the fact that he had one simple photo idea, he captured it the best way possible and just made it better as he went on. It started with basic clothes and simple views then progressed to Natalie’s awesome outfits, amazing backdrops around the world with intense photo editing. Second is Leonie Hanne (@ohhcouture), again It’s the way she (well her husband actually) captures the landscape, structure and basically the view. I see so many other influencers copy her all the time 😉 Third for me would be Shea Marie (@Peaceloveshea), I know she’s been posting mainly half naked photos in the last year but when she wears actual clothes it just works 😉 Maybe it’s just her poses but whatever it is I like the way she dresses, It suits her.
Can you tell us how you managed to secure your first brand collaboration and what was your first campaign?
When I started posting photos on my Instagram a local makeup artist (@beautybyazadeh) who is now a good friend 🙂 called me and suggested we should work together. So I did a blog post with her doing my hair and makeup. At the time Azadeh was writing beauty and makeup articles for a Persian lifestyle Magazine (Sheedvash) and so a few months later the chief editor of the magazine called me and asked me to help them showcase the work of a US-based artist who created handmade silk scarfs. So I put together few outfits and a photoshoot session with my husband modeling the scarfs and my photo made the cover 😉 I later did a more professional shoot for their Spring issue and style section.
Do you have any advice for those who are considering starting a fashion blog?
Don’t just be a fashion blogger because there are just too many of us out there. Come up with a new way to show your style. Once you know what you’re doing be consistent and post daily. Don’t be shy and engage with other bloggers (I really suck in this department). Always post decent good quality photos and don’t be fake or try too hard because it will always show. Be yourself 🙂
Check out Sadaf’s IKit here to connect and collaborate with her!