Anyone who’s on the same boat wondering: “I’ve got all this content, social outreach, and passion, but no brands are reaching out to me.” Don’t be alarmed!
Analysis from Infusionsoft.com states that in 2016, the number of social media users was 2.1 billion, and will continue to rise to 2.5 billion by 2018. What does that mean for you? Times are changing as almost everyone is going online solely to browse through their social media channels, which spells opportunity. The problem is how do you get opportunities with brands?
Here are our 5 ways for bloggers to reach out & stand out to brands.
MAKE A LIST
Quite literally, making a list and checking it twice. Here is where you can brainstorm before your first course of action. Having a list of favorite brands or brands you wish to work with will get you to go online, research companies, and hone in on which ones excites you. You can also read the company’s philosophy and compare it to your blog’s aesthetic to see if they align for a potential partnership. Another word of advice when creating your list is to make sure you’re taking note on brands with a similar audience as your readers.
POWER OF SOCIAL MEDIA
Showing a genuine interest to the brand through its social channels by liking and/or leaving comments on their posts are great ways to start a relationship with the company while keeping abreast with their postings. This authentic interest shows brands that you’re in it for the right reasons; promoting something you love. Some brands that you’ll come across sometimes don’t share their contact information, however, a direct message through social media inquiring about such information is easily done. Most likely, the PR or brand marketer is the one in charge of social media, the exact person you want to be in touch with.
Now that you’ve acquired a list of brands to reach via email, pitching who you are is the next step. An introduction of yourself and what your blog is about is always a good way to start. Remember to stay professional, get to the point (they don’t have time for ‘this & that’) and be aware of your tone as the recipient can easily misinterpret your voice. Business emails are used more regularly than other forms of communication which means your pitch will be on the waitlist. A research by ViralBlog tells us (in order of importance) what factors matter to brands when looking to collaborate with influencers. You can use this as a guideline in order to stand out from the mass.
- The quality of Content.
- Relevancy to the Company.
- The personality of the Blogger.
- Comments & Engagement.
- Traffic & Reach.
SHOWCASE YOUR INFLUENCE
If you haven’t noticed, on our previous post about Why Every Blogger Needs a Media Kit, this is what you can attach to your email. Your media kit outlines the 5 factors (stated above) that brands consider looking into when wanting to collaborate with a blogger. This will make it easy for the PR/marketer to understand what kind of partnership they are dealing with. If you’ve got a media kit handy, you’re already ahead of the game. If you haven’t started one or don’t know how to, our latest IKit has all the tools you need. Pitching to brands without the organization of a media kit will only lengthen your email, possibly losing the recipient’s interest in you.
Now that you’ve got their attention, think why collaborate in the first place? Maybe it’s the company’s style that works with yours, or the ethical values that they practice. Make sure it’s not just about the money and complimentary services/goods that come with it. In the process of discussion when creating content that works for both parties, think outside the box. Our past posts on Revolve’s Success Story and 3 Unlikely Influencer Marketing Success Stories shows being creatively different can pay off in a huge way. If all things align perfectly, both the brand and yourself will reap the benefits.
For the brand: Receiving exposure of its product/service and a genuine word of mouth endorsement from the blogger.
For you: Exposure to your blog and other social channels. Gaining credibility will likewise gain you more opportunities from companies in the near future.