7 Reason Why Every Blogger Must Have a Media Kit

If you’re a blogger or desire to be one, one of the first things you must invest your time in is a media kit. A rock solid media kit helps outline your blogs motives, direction, and style to sponsors & advertisers.

Why? With demand must come supply. The average spend on influencer marketing programs in 2016 was more than $51,000 per campaign based on a recent report by RythmOne. Advertisers received 4.4% increase in EMV (Earned media Value) by collaborating with influencers. So as a blogger or influencer if you want to get a ride on this hot train, you better spend some time to set up a bulletproof media kit. Here are 7 reasons why you must have a media kit:

1)  A New & Improved Resume or business card

It’s your “who, what, where, when, why?” Although not each ‘W’ has to be in your kit, the point is to be able to showcase who you are as a blogger and what your blog is all about in one snapshot. Think about what’s on a resume, add some interesting photos, and a testimonial or five for added credibility; the more the merrier. Businesses will take you more seriously if you have a media kit handy.

2)  Saves Time

Time is money and money is time, and it’s also a luxury that can’t be bought. Your media kit is your time saver. On it, you can showcase your niche or demographics which will help sponsors recognize if they’d like to collaborate with you or not. Businesses will appreciate you saving them the time too. A concise and tasteful media kit that can be understood in one glimpse is exactly what PR and marketing reps will be looking and asking for.

3) Best Foot Forward

It’s no secret that giving a memorable first impression for that job opening will help you stand out from the crowd. Having a polished media kit can instantly tell businesses that you mean business and that you’re prepared. It’s like saying you turned this hobby into a profession. It also shows that you’re dedicated and a reliable blogger, one of the most important aspects as to why these marketers want to do business with you. Professionalism never goes out of style, so when you are stepping forward on your best foot, make sure you have a nice pair of dress shoes to go with it.

4) Numbers Numbers Numbers.

Businesses like to see numbers, so numbers they shall get. This is where you can showcase your statistics and be creative with how you display them on your media kit. It can be from the number of current followers on social media or number of visits your blog had in the past month. Of course, the more 0’s you have after the first number the better it is to look at. Don’t be put off just because you may not drive much traffic, that does not mean you don’t bring in effective influence with the numbers you do have. 100 followers with 30 turnovers against 10,000 followers with 10 turnovers sounds like a win to me.

5) To be Heard is to be Known

Like a megaphone, a media kit is a tool to help amplify your reach via emails. Our new  IKit assists in this task. What better way to stretch your blogs arms and legs to new opportunities with your favorite brands. Businesses are actively seeking for collaboration with bloggers, and if you don’t have a way for them to reach you, you’ll never grab their attention. As your blog grows, various marketing reps will approach you by asking for a media kit, and being able to send them one in a short span of time is better than ‘wait, I’ll have to pull something together.’

6) Terms & Conditions

Get right into the nitty-gritty part of the media kit. This is where you can lay out your terms & conditions, payments, product/service details. It’ll help smoothen out the entire process of discussing business as it can be used to answer FAQ’s that sponsors will question you one way or another. It can also help relieve some stress for you of not having to always remember your own terms & conditions.

7) Practice Makes Perfect

You should treat your media kit like any other important post you’re creating. Constantly editing and revising your media kit is a good place to practice your aesthetic, design, and writing techniques for your future posts. It helps you review and learn from your past stories, and refine on the upcoming ones. Continuously learning is essential in becoming successful in anything. There’s always room for improvement.

Click here to sign up create your live custom media kit for free!


  1. I definitely need a media kit… I just started my blog this month and haven’t really understood the importance of this resource until now! Thanks for the advice!



    1. Caroline, head to https://ikit.sidebuy.com/ and create your media kit for free in just a few minutes


  2. rebelmorals

    I’ve been wanting to create a media kit I just didn’t know where to start.


    1. Hi Tania, check out our free templates to create your media kit by just connecting your Google Analytics: https://ikit.sidebuy.com/


  3. blogthirtyminusone

    I stumble dupon your post at the perfect time because this is something on my to do list. Thank you so much for sharing.


  4. Really need to do this! 🙂 Thanks for the reminder!


  5. Great info, especially for a rather new blogger like myself!


  6. Thanks for the link. I will create my media kit


  7. Thanks for sharing – I’ve been thinking of doing this for a while so will check out your free template.


  8. karyld2016

    I’m still in that “putting off the media kit” camp. And I REALLY need to get out of that camp, because I’m going to a blog conference in a few weeks, and I’m also starting to apply for campaigns. Right now I haven’t needed it because I’m doing it through influencer companies, but I need to be ready. Thanks for these tips.


  9. Thanks for this, I’ve bookmarked it to come back to. Do you think as a new blogger I need a media kit? I currently am like a deer in headlights with monetising, I am just plodding along blogging about stuff I love. Thanks 🙂


    1. Hi, Yes absolutely. It would be good to have one ready in case your get approached by brands and also to reach out to them which helps with growing your brand.


  10. I have been meaning to make a media kit for my blog. It makes a ton of sense for bloggers who are trying to expand with brands, it can seem a little intimidating but your post breaks it down. Thank you for sharing!


  11. That’s really good advice! I find media kit really important too, they’re definitely a CV/resume, as you say. My numbers are still pretty low so I think I’ll make one in a few months, and I’ll keep editing it !


  12. These are such great tips! I need to update my media kit asap!



  13. trmeson

    I definitely need a new media kit. I had one but I lost it. Just need to set some time to do it.


    1. Check out https://ikit.sidebuy.com/ to create a custom media kit for free in less than 20 minutes!


  14. Wow! This is awesome. Im just wonderin’ if this is applicable for new bloggers like me. Or is it early to make one as early as now.


    1. Absolutely, having a media kit would be great way to get your foot in the game and potentially grow your blog.

      Liked by 1 person

      1. Will give this a shot then.


  15. Befitting Style

    Having a media kit definitely sets you apart from the rest.


  16. Thanks for writing this. I’ve only recently heard the term “media kit” since I’m new to blogging and didn’t even know what it was. This was really helpful. Now I’ll need to find an example!



  17. Great information about having a media kit. Do you think it depends upon what kind of blog you have? My blog is about internet marketing, blogging, tools and resources. Do you think having a media kit would benefit my blog?


    1. Hi Maketta,
      Absolutely! Having a media kit definitely adds to your level of professionalism and also makes it easier for the brands/clients who want to collaborate with you to get an idea of what your blog is about and your stats in one glance.


  18. So important to have a media kit nowadays! 🙂 xo, Suzanne


  19. I fully agree with you, thank you for the post.


  20. […] you haven’t noticed, on our previous post about Why Every Blogger Needs a Media Kit, this is what you can attach to your email. Your media kit outlines the 5 factors (stated above) […]


  21. I’m new to blogging and need all the help I can get. Could I get a quick explanation of the purpose of a media kit?


    1. Hi Caroline,
      A media kit is like a resume/portfolio for bloggers. When you’re reaching out to brands or if they reach out to you share your media kit so they get an idea of what your blog is about, you stats and past collaborations in a glance.


  22. […] and authentic connection these bloggers have with their audiences. Now that you’ve created a rock solid media kit from scratch, reached out to your favorite brands, and landed your first proposition, it’s time […]


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