Are Awards Shows Becoming Less Relevant in Today’s Increasingly Digital World?

This month, Frank Ocean broke the internet with his response to criticism from Grammy producers, resulting in his (and likely many others’) boycott of the awards show. “Winning a T.V. award doesn’t christen me successful,” the musician posted to his Tumblr page, “Believe the people. Believe the ones who’d rather watch select performances from your program on Youtube the day after because your show puts them to sleep.” With awards season heavily underway, we can’t help but step back and wonder if Frank is right. With awards season heavily underway, we can’t help but step back and wonder if Frank is right. The internet has rendered so much of traditional media null and void; streaming killed scheduled

With awards season heavily underway, we can’t help but step back and wonder if Frank is right. The internet has rendered so much of traditional media null and void; streaming killed scheduled television programming, Netflix subscriptions killed Blockbuster services, Youtube killed music video airing. It would be no surprise if awards show viewership nosedives within the next few years.

In fact, 2016’s American Music Awards and Emmy Awards hit their respective all-time lows, and the Grammys saw no growth compared to last year. Will today’s digital world of endless information sharing, online marketing, and influencers as role models soon shape what society calls award-winning? Let us know your thoughts in the comments section below!

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