The 5 Most Important Things to Include in Your Media Kit

When it comes to monetizing your blog, there are few tools as important as a media kit. To clients, it is your elevator pitch; it presents who you are and what you can do for them in one neat package. To publications, it is a resource to pull from. The media kit is an optimal moment to highlight the most impressive aspects of your brand and past work. Especially in the relatively new and fickle business of blogging, a media kit is imperative in looking professional and demonstrating your value.

But where do you begin? There truly is no set formula for how a media kit should look, but there are definitely certain pieces of information that can pique clients and publications’ interest.

Here are 5 things you should include in your media kit.

1. A Brief Bio

Start off your media kit by introducing yourself and your blog. Short and sweet is a great approach, as it’s easier to absorb quick bits of information. If you choose to add your backstory, do so in an engaging way. The bio is also a great opportunity to showcase your writing style and tone.

2. Visuals

It’s difficult to describe a brand in only words, especially if that brand is a blog heavily focused on images. Be sure to inject personality by way of visual cues that represent your aesthetic, like photos, graphic treatments, and colour choices.

3. Samples of Your Work
To give clients and publications an idea of what you and your blog are capable of creating, include a few samples of your best work. You may choose to feature campaigns you’ve done with notable brands and/or a variety of projects to demonstrate versatility.

4. Your Demographic

Whatever factual information you may have about your audience is super useful to clients, as they will want to be sure your demographic matches theirs. Data like your readership’s age range, gender and location are great starters, but additional info like their interests and activity are bonus points!

5. Your Reach

Sometimes, the business of blogging is a numbers game. Include statistics about your reach, especially your blog’s monthly unique visitors and social media follower counts.

Did we miss anything? Let us know in the comments section below!


  1. […] Once you’ve got the above down, you will need a media kit. It’s how you’ll convince brands that you’re where their advertising dollars should be invested. Media kits aren’t just about flaunting your numbers (although they are definitely important), it’s about showcasing your value. That is the magic of a good media kit — it is a well-rounded elevator pitch of all your capabilities. A media kit will assist you in working with brands that fit, and weed out those that don’t — an important part of remaining authentic and true to your own brand. Read up on the 5 most important things to include in your media kit here. […]


  2. […] how you represent yourself to clients and publications. Brush up on email etiquette, update your media kit, and refresh your Sidebuy […]


  3. […] be surprised that our past blog posts: Why Have a Media Kit and What to Include in Your Media Kit, only scratched the surface of what our new platform does. The IKit not only helps bloggers to […]


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