Check out Huffington Post’s interview with Mona Akhavi, Sidebuy’s CEO and founder on the benefits of collaborating with micro-influencers.
Micro-Influencers have access to a highly unified audience that is developed around a common topic. Due to this high relevancy, the content created by these bloggers and influencers resonates with their readers. Their reach, high relevance, and resonance are what makes these influencers a unique medium for brands to connect with their target audience and to get these trusted individuals to share their brand’s story in a more authentic way.
Read the article as Mona Akhavi shares her insight about the power of micro-influencers, and how Sidebuy aims to streamline and automate the complex process of influencer marketing.