Last week was a great moment for Sidebuy, as on January 27 we are nominated for the CAFA Awards in the Fashion Innovation category. Canadian Arts and Fashion Awards (CAFA) supports the outstanding achievements as well as nurtures the emerging talents in the Canadian fashion industry. It was created not only to praise but also help finance Canadian fashion designers and related businesses through economic development initiatives.
Sidebuy is nominated for the Fashion Innovation Award alongside Frank & Oak, an online clothing brand for men, and Stylekick, a start-up that created an app where customers can shop the looks they like. This is a new category, as Canadian fashion could not overlook today’s involvement and relevancy of technology in all fields, including fashion. The Award commends the company that combines fashion and technology to create the greatest impact. As Vicky Milner, President of CAFA put it, “Technology is a huge force in today’s fashion industry, so the time was right to honor companies who are producing great wearable technology, interesting apps or breakthroughs in ecommerce.” This year the award is sponsored by Joe Fresh, a Canadian brand that takes great pride in its modern design.
The Awards Gala will take place on April 15, 2016 and it promises to be a glamorous evening when leading designers rub shoulders with younger ones who are hungry to succeed. It is held at Fairmont Royal York in downtown Toronto. The Sidebuy team is already working on picking up their outfits for this not-to-be-missed red-carpet event.