We have argued the home decor industry is such a good match for influencer marketing because of its visual nature and now we will give you some examples of excellence in home decor blogging. Our top home decor bloggers have hundreds of thousands of followers, some have published books, most of them have been featured in magazines and online publications, they have worked with well-known brands, and all of them have an awesome style. So here’s our top 10 home decor bloggers.
10. Niche Interiors
This blog sprang from the work of an award-winning interior design firm. Its projects combine style and originality with timeless results. No wonder this firm was mentioned in every known home decor magazine and website. Niche Interiors selects very carefully the brands they work with since their services include interior decoration, but they featured brands like Anthropologie, Calvin Klein, and CB2.
9. Glitter Inc
As its name shows, Glitter Inc is full of glamour and pizzazz. Its creator, Lexi, is a part-time lawyer who writes not only about home decor but also about fashion and food, so all the things that get her interest and fit her aesthetics. The blog was featured on numerous publications, from Lucky Magazine to Better Homes and Gardens, and Lexi has worked with well-known brands such as Target.
This endearing blog was created in 2007 by a husband and wife duo, Kim and Scott, in order to document the makeover of their tiny Chicago condo. This grew from a side project to a whole business which includes the Pet Shop (with pet portraits) and the Print Shop. Their blog has got some attention on Houzz and Better Homes and Gardens, and they have worked with big names like West Elm.
What distinguishes this blog is its vintage bohemian style. Its creator, Dabito, has an eclectic background in graphic design and photography, which he combines with a passion for culture in Los Angeles. He likes to put his own twist on old things, and make them contemporary and relevant. He has also worked with brands like West Elm and eBay.
6. Sarah Sarna
The eponymous blog of Sarah Sarna focuses not only on home decor, but on lifestyle in general. A graduate from Parsons the New School of Design in New York, she is one of the interior designers who found writing about interior decoration and curating images very rewarding. Sarah is cited as a lifestyle expert in magazines like House Beautiful and Elle Decor and worked with Calvin Klein Home.
5. AKA Design
Shannon Acheson fulfills many roles: interior designer, artist, homeschooling mom of three, and on top of that runs a very successful blog with her husband Dean. She shares great decorating ideas in a country or rustic style which got the attention of Steven and Chris Show and Apartment Therapy. Shannon worked with an impressive number of brands such as Pottery Barn and Pier 1 Imports, and not least important, on our own campaign with Cymax.
4. Oh Dear Drea
This vivid bohemian blog is the creation of Andrea Duclos. She has an authentic, refreshing take on natural living, not only in home and design but also cooking and travel. Her love for healthy cooking led to her writing her own cookbook, The Plantiful Table, just out last month. The blog has been featured on sites like the NPR blog and Apartment Therapy, and Drea prefers to collaborate with brands with a strong focus on natural and organic such as Blue Apron, NatureBox and our own Dream Designs.
It is impossible not to like Cassandra Lavalle’s blog. Her sophisticated yet contemporary style is hard to miss in her clean photographic treatments of the interiors and objects she is curating. No doubt her almost 100k Pinterest followers agree. She collaborated with magazines like House Beautiful and Martha Stewart and listed in the London Times “50 Best Design Blogs.” Today coco+kelley grew beyond being just a blog and organizes event and interior styling and Cassandra works with brands like Pier 1.
2. Anne Sage
The creator of this eponymous blog is a Stanford University graduate with experience in consumer strategy. Now she is full-time blogger, who contributes to other publications as well, and she just recently released her book Sage Living. Her beautiful style mixed with her business acumen got her features in Huffington Post and design*sponge and attracted brands such as West Elm, Crate&Barrel and Home Depot.
Paloma Contreras’ interior design business grew with her blog which started in 2007. Her style is a unique blend of modern and traditional, glamour and colour. Her blog features beautiful interior design stories and carefully curated inspiration lists, and made many design blog tops, culminating with Paloma being featured on the cover of the Winter 2015 issue of Domino. Paloma worked with major brands such as Kohler, and we collaborated on the Stanley Furniture campaign.
We are very fortunate to work with and be inspired by these amazing bloggers. We wish them all the best in 2016, great projects and much-deserved recognition. And if you feel inspired to work with them, we can help you develop great relationships and get the analytics to go with them on the Sidebuy platform.