Starting Black Friday through Christmas retailers make 50 to 100% more revenue than any other time of the year. Thus, it is important to take advantage of these days as much as you can and make your brand visible to shoppers. Whether you are a mom-and-pop store or a big franchise, here are five last-minute tips for your brand to implement during Black Friday and Cyber Monday to maximize your sales:
- Focus on mobile
60% of US consumers own smartphones, and the research savvy consumers will use their phones to hunt for the best deals and coupons. Make sure to optimize your website for mobile and send offers to your consumers phones directly. This year, mobile and online engagement can make or break your brand and more and more consumers are adapting these modern channels and are blocking brand-created ads.
2) Make use of social media
Social media is a great way to engage your audience and provide targeted content that helps them with their purchasing decision. From investing in Facebook ads to social media contests around Black Friday, there are various methods to reap the benefits of social media during the holiday season to secure more sales. Video posts on social media also drive a lot of engagement and they can easily be made with your phone.
3) Focus on key influencers
“90% of your brand’s online conversations comes from 3% of your consumers”. These influential people are a credible source to spread your brand’s story and influence others to make a purchase. You can invite them to your store during Black Friday to drive more foot traffic to your store or get them to take over your Instagram to create more engaging content.
4) Email your contacts
“44% of email recipients made at least one purchase last year based on a promotional email.” If you have compiled your customers’ email addresses, this is a great time to contact them and inform them about your special and “exclusive” Black Friday deals. Sending personalized emails, also makes them feel special and encourages them to make a purchase.
5) Pin your deals
Pinterest is a great channel to drive traffic to your online store and increase revenue. Create a Black Friday board, pin your products in the same place that are a sale and link them to your site. By incorporating high-quality photos, you can dramatically increase engagement.
Now, after you have done all this work, open your doors and let them come.