The Importance of Measuring the Performance of your Blog

Are you currently a Sidebuy blogger who doesn’t track your influence? Or a blogger who doesn’t know why tracking is vital to your blogging career? Perhaps you never considered the value of tracking your material, but truthfully, it is one of the  most important aspects to gain success. In light of influencer marketing, tracking is the key to seeing your results, and the social impact that you have within your community.

As a writer, you have personal instincts about what appeals to your audience. You may have insights, hunches, and ideas, but you don’t know anything for certain unless you track. Tracking the success of your blog, confirms the suspicions you might have, and indicates what is valued by your audience and what is not working. Tracking is a great way to measure the impact of your content, giving you the power to please your readers and create influence at the same time.


Keeping track of your activity will also help you develop content. By learning what is most popular, you are able to write more on these subjects. You can also measure results through subject line by keeping track of which are making the most ground. Tracking ensures things are done better for the benefit of your audience and influencers.

Tracking your blog also informs you about the demographics of your readers. This information is valuable as you can customize your content to satisfy the exact needs and wants of your audience and thus better engage them.  Measuring your analytics will also help you to find out your traffic sources so you can monopolize in promoting your blog and influencing your community via those platforms.

Sidebuy analytics dashboard provides real-time tracking of the reach and engagement of blogs and digs deeper into the demographics of your audience. By knowing your audience and their engagement level, it is easier to collaborate with brands who have the same target audience and monetize your blog. As you are running campaigns for different brands, you can also present your client’s with the results to justify your fees.


How will you know if you’re accomplishing social impact unless you measure it?

If you are a blogger, you can try Sidebuy’s analytical dashboard for free. By signing up, we partner you up with retailers and brands that can lead to job opportunities. At  Sidebuy, we consider both our bloggers and our brands business entities. Tracking helps us to see the status of your current influence, enabling us to promote win-win relationships. Not only do you get to see a breakdown of how your blog is affecting others, but you also get to see your ROI (return of investment), a number that is always useful. Metrics can give you a general understanding of how popular your blog is, and how it is gaining traction over time.  The number of page views for individual blog posts can provide granular data about how your audience is responding to various topics you’re posting. Tracking helps you identify patterns and cues in your blog content. It is the perfect way to see how you are influencing others and leads to many money-making opportunities.  

Join today to see whar kind of influence you are creating within your social world.

If you are a blogger

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If you are a brand

Click here to collaborate with our top-tier bloggers

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Written by: Yasmin Ebrahimi

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