5 Collaboration Etiquette Rules Every Blogger Must Be Aware of!

Brand partnerships with social influencers are on the rise. They realize the effective and authentic connection these bloggers have with their audiences. Now that you’ve created a rock solid media kit from scratch, reached out to your favorite brands, and landed your first proposition, it’s time to come up with a dynamite strategy to manage…

5 Tips Bloggers to Reach Out to Brands & Stand out

Anyone who’s on the same boat wondering: “I’ve got all this content, social outreach, and passion, but no brands are reaching out to me.” Don’t be alarmed! Analysis from Infusionsoft.com states that in 2016, the number of social media users was 2.1 billion, and will continue to rise to 2.5 billion by 2018. What does…

Are Awards Shows Becoming Less Relevant in Today’s Increasingly Digital World?

This month, Frank Ocean broke the internet with his response to criticism from Grammy producers, resulting in his (and likely many others’) boycott of the awards show. “Winning a T.V. award doesn’t christen me successful,” the musician posted to his Tumblr page, “Believe the people. Believe the ones who’d rather watch select performances from your…

Why Have a Media Kit for Fashion Week?

With the growth of influencer marketing, it’s just as important to have your media kit set up for Fashion Week as it is to look the part and exchange business cards. Runway shows, parties, and other glamorous events aside, the networking opportunities presented in New York, London, and Paris are unprecedented, especially for bloggers. Here’s…

The Blogger’s Fashion Week Survival Guide

So you’re going to Fashion Week, huh? Whether it’s the upcoming New York edition, next week’s London edition, or the Paris edition down the line, you’re in for a wild ride. Of course, there’s tons to see and do during Fashion Week — runway shows, presentations, previews, showrooms, fellow influencers, brunches, press events, and full-blown…

Get Paid to Blog: Self-Branded Products and Services

There are many ways to monetize a blog. The first few steps after launching a website and social media accounts are crucial for building a profitable business. After getting into the swing of things, ads, affiliate marketing, and branded campaigns are go-to options to getting paid for your efforts. This final instalment of our Get…

The ROIs of Influencer Marketing: Tangible and Intangible Benefits

Influencer marketing has grown substantially over the last few years; over 60% of brands – especially those targeted towards millennials – have adopted some form of the modern advertising method. Furthermore, according to Smart Insights, 84% of marketers planned to launch at least one influencer campaign within the next twelve months. Companies that have yet…