The number of nano (<1k followers) and micro (1k-100k followers) influencers have increased tremendously since 2018 and there is no doubt that most influencers and content creators are looking to stand out and stay ahead and grow their following in 2020. By increasing their audience and building a community of engaged followers, influencers have the…
Vancouver is known best for it’s diversity and being a happy city. Ranking 3rd best city in the world for quality of living, there’s no question Vancouver is home to some of the best influencers as well. Here are 5 of our favourite Sidebuy influencers who always put a smile on our faces with their…
With the new Instagram updates and algorithm changes, the struggle to reach audiences is more than ever for influencers and brands alike. We all have been experiencing a decrease in reach and impressions on our posts. Why is this happening? If your followers are not engaging with your content (Liking or commenting) the chances of…
With all the buzz around Instagram, a lot of new influencers are re-thinking having an actual blog and a website. Understandably, it takes time and dedication to post blogs/articles in a timely manner and to drive traffic from Instagram to your website. So is it worth investing your precious time into maintaining a blog/website? We…
Influencer marketing is one of the most effective channels to reach consumers. 92% of marketers agree with the latter. The search for the word “influencer marketing” has increased by 1500% over the past 3 years on google alone and and about 63% of businesses and brands have increased their influencer marketing budget for 2019. So,…
You have spoken and we’ve listened! Introducing the new Influencer Kit (IKit) that will help you secure more sponsored collaborations, sell your skills and earn you more success. A media kit is like your resume, showcasing your work and influence. A good media kit should include all the important criteria the brand needs to consider…
Influencer Marketing is not as simple as it may come across from the first sight. It takes thorough research and planning beforehand as well as timely adjustments in campaign’s process in order to attain desired results from the very first attempt. Currently booming number of influencers in most various industries also means growing variety of…
First off, if you are familiar with influencer marketing, the terms “micro” and “macro” would be no surprise to you. In case you aren’t, don’t worry – we’ll start from scratch in order to get to the very bottom of the issue of choosing influencers that are JUST right for your brand. In short, compared…
Collaborating with the “right” influencer is what guarantees the success of your influencer marketing endeavours as a brand. Easier Said than done, there are factors to consider to ensure a high level of fit between the brand and influencers, which in turn guarantees a successful campaign. In this post, we’ll look at where to spot…
Securing brand collaborations is similar to finding a new job. You have to get yourself out there and actively and frequently reach out to relevant brands to close deals. The good news is that this year more marketers are planning to increase their budget for influencer marketing campaigns. At the same time, with demand comes…
